Connect Google Analytics with Glow
Google Analytics tracks what’s actually happening on your site — traffic spikes, goal completions, landing page performance. Connect it to Glow to trigger workflows off real visitor behavior, and to pull performance data into the reports and dashboards your team already checks.
Connect Google AnalyticsWhat you can do
Triggers
- Goal completedFires when a visitor completes a configured conversion goal.
- Traffic spike detectedFires when sessions exceed a defined threshold in a time window.
- New landing page reportFires when a scheduled report for a landing page is generated.
- Audience threshold reachedFires when a defined audience segment crosses a size threshold.
Actions
- Fetch report dataRetrieve metrics for a given date range and set of dimensions.
- Create custom eventLog a custom event for later reporting.
- Fetch real-time visitorsRetrieve the current count of active visitors on the site.
- Fetch audience dataRetrieve size and composition of a defined audience segment.
Use cases
Campaign traffic alert
A spike in sessions from a new LinkedIn campaign posts an alert to the marketing team’s Slack channel.
Weekly report, auto-compiled
Traffic and goal-completion numbers get pulled into a digest email sent out every Monday morning.
Conversion to lead record
Visitors completing the demo-request goal automatically create a contact in HubSpot for follow-up.
How it works
Connect your account
Authorize Glow to access your Google Analytics account in a couple of clicks — no API keys or webhooks to configure by hand.
Pick a trigger or action
Choose one of Google Analytics's triggers to start a workflow, or drop in one of its actions as a step further down the chain.
Map the data
Wire fields from Google Analytics into the rest of your workflow — Glow handles the formatting so every step downstream gets what it expects.
Turn it on
Publish the workflow and Glow runs it automatically from then on, every time the trigger fires.
Related integrations
HubSpot
Keep contacts, deals and marketing lists in sync with everywhere else your revenue team works.
Capture leads from posts and lead-gen forms and get them into your CRM before anyone else follows up.
Salesforce
Push and pull records from the CRM of record without leaving the rest of your workflow.
Gmail
Trigger workflows from incoming email and send messages from your workflows without opening an inbox.