Connect LinkedIn with Glow
LinkedIn is where a lot of B2B pipeline starts — lead-gen forms, comments and engagement on company activity. Connect it to Glow to react to new leads or engagement the moment it happens, and route it straight into the CRM and marketing tools your revenue team already works from.
Connect LinkedInWhat you can do
Triggers
- New lead form submissionFires when someone submits a LinkedIn lead-gen form.
- New company page followerFires when someone follows your company page.
- New post commentFires when a comment is left on a company post.
- New messageFires when your company page receives a new message.
Actions
- Share company updatePublish a post to your company page.
- Send messageSend a message from your company page inbox.
- Retrieve lead detailsFetch the details submitted on a lead-gen form.
- Fetch page analyticsRetrieve engagement metrics for a company page.
Use cases
Lead-gen form to CRM
Every LinkedIn lead-gen submission creates a contact in HubSpot and notifies the sales channel in Slack within seconds.
Campaign performance digest
Weekly engagement numbers from company posts get compiled alongside Google Analytics traffic data into a single Monday report.
Warm intro follow-up
New company page followers who work at target accounts get flagged as a task in Asana for the sales team to reach out.
How it works
Connect your account
Authorize Glow to access your LinkedIn account in a couple of clicks — no API keys or webhooks to configure by hand.
Pick a trigger or action
Choose one of LinkedIn's triggers to start a workflow, or drop in one of its actions as a step further down the chain.
Map the data
Wire fields from LinkedIn into the rest of your workflow — Glow handles the formatting so every step downstream gets what it expects.
Turn it on
Publish the workflow and Glow runs it automatically from then on, every time the trigger fires.
Related integrations
HubSpot
Keep contacts, deals and marketing lists in sync with everywhere else your revenue team works.
Salesforce
Push and pull records from the CRM of record without leaving the rest of your workflow.
Google Analytics
Turn traffic milestones and goal completions into triggers so marketing can react to real behavior, not a weekly report.
Intercom
Turn conversations into triggers and keep customer context flowing between chat and everywhere else you track customers.